We at Makeup Mirror strive to make your online experience on our website as well as interaction with us as a company as informative and relevant as possible. To accomplish this, we use cookies and similar technology.

We think it is important that you know what types of cookies our site uses and for what purposes, and how you can manage or disable such cookies in your browser. This is intended to help you protect your privacy as an individual.

Please note that we do not use cookies for any purpose other than those listed in this policy. By using our website, you agree that cookies may be placed on your computer, mobile or other devices. See more information below.

What are cookies?

Cookies are small text files of information that is stored on the device you are using (computer, mobile or similar) when you visit certain websites. At Makeup Mirror, we can also use similar types of technology, for example, pixels and web signals. We will refer to this type of technology as Cookies.

We use several different types of cookies, including functional cookies, analytical cookies, social media cookies, and targeting cookies.

These cookies make your online experience better by, among others, allowing the website to remember your previous preferences (e.g. choice of country). This means that you do not need to enter such information every time you return to the website. Cookies also provide information on how the website is used, for example, whether it is a first visit or a frequent user.

What cookies do we use and why?

Certain cookies are necessary for proper use of the website, its features and access to secure areas. We do not use these cookies to collect personal information about you. More precisely, the site may use cookies to:

1. Remember products that you add to your shopping cart when you shop online
2. Save settings like language, location, etc
3. Remember information you enter on different pages when you pay or order, so you do not have to enter all the information over and over again.
4. Forward information from one page to the next, for example, compiling a survey or having to enter a large amount of information in an online order
5. Save settings for optimized video, such as buffer size and screen resolution information
6. Read browser settings so that we can show our site in the best possible way on your screen
7. Detect abuse of our websites and services, including repeated failed purchase attempts to increase the security of our service
8. Give you the option to save login status so that you do not have to enter the login information for each visit
9. Enable a response to our site
10. Optimize your site in real time, depending on how you use the site, such as by marking a field in a form or blinking after a time of inactivity

At Makeup Mirror, we are dedicated to the user experience and we use many tools to improve our website. For this reason, we use analytical cookies to gather information about how our website is used and how often. These cookies only collect information for statistical reasons and do not collect any information that can personally identify you. Since these cookies are not absolutely necessary for the use of the website, we need your approval to use them. 

We use both First party analytics cookies and Google Analytics cookies as well as other third-party analytics tools. Our website may, therefore, use cookies to:

1. Keep track of the number of visitors on our web page
2. Create an understanding of how long visitors browse our website
3. Determine the order in which a visitor enters the different pages of the site
4. Find out which parts of the site that needs improvement
5. Optimize the website
6. Ask for feedback from you about certain parts of the site

Social Media cookies are also used to share content on our site through social media using plug-ins that are integrated with our platform. This is to provide services that may be “explicitly requested” by our users. Your approval is required because some third-party plug-in cookies are used for behavioral marketing, analysis and/or market research. By using these cookies, logged in users on selected social media platforms may share and like-mark content on our site directly.

Social media actors can also collect your personal information for their own purposes. Makeup Mirror cannot affect how the social media actors use your personal information. More information about cookies used by social media and what kind of data they collect are contained in their own privacy messages and cookie policies. 

Below, are the privacy messages for the social media platforms mostly used by Makeup Mirror: 

1. Facebook (
2. Google+ (
3. Twitter (
4. Pinterest (
5. LinkedIn (
6. YouTube (
7. Instagram (
8. Snapchat (
9. Vimeo (
10. Tumblr (

Finally, at Makeup Mirror we also use targeting cookies to tailor marketing to you and your interests, as well as providing you with a more personalized service in the future. Here we can then tailor information and ads to make the communication more relevant by trying to understand what you are most likely interested in. This is based on your previous visits, browsing behavior on our websites as well as other third-party websites. These cookies will keep you in mind that you have visited our website and we may share this information with third parties, such as advertisers. Although these cookies can track your visits to our website and other pages, they usually can not personally identify you. Without these cookies, the advertising that you may see may be less relevant and interesting to you. We do not use third-party advertising cookies. 

We can use targeting cookies to:

1. Keep track of the number of visitors on our web pages
2. Determine which ads, ad technologies, and ad networks are most effective for us
3. Show ads to you about products you’ve clicked on earlier, searched for or otherwise shown interest in (retargeting)
4. Keep track of which ads you’ve already seen so you can not see the same over and over
5. Show more interesting ads based on how you use social media
6. Allow you to submit questions or reviews for our products and based on that display of ads that are most likely to be of interest to you
7. Use reviews you have submitted as product recommendations on other pages
8. Make sure you have contact with authorized online retailers for information about price, availability and purchase terms for the product you are interested in and keep track of your purchase requests.
9. Determine which ads you’ve clicked on before making a purchase on our site
10. Keep track of the number of orders advertisements give rise to, and how much value they amount to
11. Connect multiple devices (e.g. mobile, tablet, computer) to a computer so that it is possible to track whether an ad on a device has resulted in an action (such as a purchase) on another device, e.g. “Cross-device tracking”.

How long are cookies left on my computer or mobile device?

The time a cookie is left on your computer or mobile depends on whether it is a “persistent cookie” or a “session cookie”. Session cookies consist until you stop browsing the website and persistent cookies remain until they end or are deleted. Most cookies we use are permanent and expire between 90 days and 3 years from the date they are downloaded to your device. See the following section for how to manage cookies and remove them before they expire.


You can control and manage your cookies in different ways. Most browsers automatically accept cookies, but you can choose to do this in your browser settings, often found under “Tools,” “Preferences,” or “Settings.” For more information about modifying your browser settings or blocking, managing, or filtering cookies, see pages like

Below is also a list of addresses where you will find more information about disabling cookies or managing cookie settings at the most popular browsers:

Google Chrome (
Firefox (
Internet Explorer (
Safari (

You can also opt out of custom ads by visiting:
Ads Preference Manager (

To remove Google Analytics:
Google Analytics Opt-out Browser Add-on (

Note that blocking or deleting cookies may adversely affect your user experience and parts of our site may not work.


By using our website, it means that you understand and accept data collection for the purposes described above.

We at Makeup Mirror may change this cookie policy, for example, because our website or rules regarding cookies change. We reserve the right to change the content of our cookie policy and the cookies contained in the lists above at any time and without notice. The new cookie message begins to apply when it is uploaded. If you do not approve the changed message, you should change your settings or consider discontinuing using our sites. By continuing accessing the website or using our services after the changes have begun, you are bound by the changed cookie message. You can read the latest version of this webpage.

If you have more questions or concerns, please contact