The company was founded in 2013 after the development of an illuminated makeup mirror. This unique product was designed by the founder Johan Sarskog together with a team of makeup artists and professionals within the beauty business. The receivement of the finished product was overwhelming and we immediately understood that we had something big going on.

We constantly develop our products and implement the latest technique. By the launch of the first mirrors we only had halogen bulbs but started right away on producing our own LEDs. This forward spirit that the company has is very much due to the founder and innovator Johan Sarskog who has worked with product development and innovation projects for over 30 years.

Today we work together with big names like L’Oreal, YSL, Kevin Murphy and more as our clients.

Our headquarters are located in Stockholm while we have our warehouse in an old glass factory in Småland.

If you want to know more, feel free to contact us.


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